Shortlisted Enteries for the Final Jury Session
Agriculture & Fertilizer
| S.NO | COMPANY / PRODUCT | AGENCY | CAMPAIGN TITLE |
| 1 | Engro Fertilizer | None | Potato Btl Actvity |
| 2 | Engro Fertilizer | None | Improving Farmers life |
| 3 | Sarsabz Fetilizer | JWT | Kamyab Kissan |
Arts, Culture & Entertainment
| S.NO | COMPANY / PRODUCT | AGENCY | CAMPAIGN TITLE |
| 1 | Made for stage productions | Headlion | KARACHI. Haar Na Mano |
| 2 | Geo Tv Network | Geo Tv Network | Bol Film |
Banking & Financial Services
| S.NO | COMPANY / PRODUCT | AGENCY | CAMPAIGN TITLE |
| 1 | Telenor Pakistan | Adcom Pvt. Ltd. | Easy Paisa Mobile Account |
| 2 | UBL | Think Tank Advertising | Sila Mila |
| 3 | HBL | JWT | Shanakht Cricketers |
Beverages- Cold
| S.NO | COMPANY / PRODUCT | AGENCY | CAMPAIGN TITLE |
| 1 | PEPSICO | Mindshare | Dewsistan |
| 2 | PEPSICO | JWT | Pepsi Ramadan |
| 3 | PEPSICO | JWT | Pepsi PCB Cricket Star 2011 |
Beverages- Hot
| S.NO | COMPANY / PRODUCT | AGENCY | CAMPAIGN TITLE |
| 1 | Unilever | Ogilvy and Mather | Supreme - Charge |
| 2 | Tapal Tea | Adcom Pvt Ltd | Har Mizaj say aashna |
| 3 | Unilever | BE DDB | Lipton -Sip of Inspiration |
Breakfast Foods and Dairy
| S.NO | COMPANY / PRODUCT | AGENCY | CAMPAIGN TITLE |
| 1 | Unilever | Lowe & Rauf & Mind Share | Blue Bands- Growth Meter |
| 2 | Nestle Pakistan | Lowe & Rauf | Nestle Milkpak Hiking |
| 3 | Nestle Pakistan | Lowe & Rauf | Nestle Nesvita- Enlivened 2011 |
| 4 | Engro Foods | Adcom | Tarang- Bhara des |
Computer and Internet
| S.NO | COMPANY / PRODUCT | AGENCY | CAMPAIGN TITLE |
| 1 | Qubee | Pirana Advertising | Live in your world connect in ours |
| 2 | Wi-tribe Pakistan Ltd. | Wi-tribe Pakistan Ltd. | Wi-tribe Pakistan Brand refresh |
| 3 | Wateen | Adetude | jo chaho |
Construction & Real Estate
| S.NO | COMPANY / PRODUCT | AGENCY | CAMPAIGN TITLE |
| 1 | Arif Habib Group | Orient Communication (Pvt).Ltd | Naya Nazimabad |
| 2 | HBFCL | Spectrum Y&R | Irada aap nay kiya |
Consumer Electronic
| S.NO | COMPANY / PRODUCT | AGENCY | CAMPAIGN TITLE |
| 1 | Haier | Brandstirr (Pvt) Ltd | Eco - life |
| 2 | Audionic | Orient Communication (Pvt).Ltd | Let's Play Audionic |
Cosmetic & Personal Care
| S.NO | COMPANY / PRODUCT | AGENCY | CAMPAIGN TITLE |
| 1 | Gsk | Prestige Communications | Dentist Testimonial |
| 2 | Unilever | JWT | Vaseline-Makes you body fair like your face |
| 3 | Unilever | JWT | Sunsilk - Clean and Fresh |
Culinary
| S.NO | COMPANY / PRODUCT | AGENCY | CAMPAIGN TITLE |
| 1 | Unilever | Lowe & Rauf | Knoor The taste of chicken |
Fabric Care
| S.NO | COMPANY / PRODUCT | AGENCY | CAMPAIGN TITLE |
| 1 | Unilever | Lowe & Rauf | Sunlight - Launch |
| 2 | Colgate Palmolive Pakistan | Spectrum Y&R | Brite Maximum power - Thematic Jingle |
| 3 | Colgate Palmolive Pakistan | Spectrum Y&R | Bonus Tristar mutyaran |
Healthcare & Fitness
| S.NO | COMPANY / PRODUCT | AGENCY | CAMPAIGN TITLE |
| 1 | Father & Son's Pvt Ltd | Bulls Eye Communication | Sucral -Zero Calorie |
| 2 | Hamdard Laboratories | Brandstirr (Pvt) Ltd | Safi- Kaafi Hai |
| 3 | Gsk | Premier Trading | Panadol- Project pink |
Household Care
| S.NO | COMPANY / PRODUCT | AGENCY | CAMPAIGN TITLE |
| 1 | Unilever | Lowe & Rauf | Vim Brand - Re Launch |
| 2 | Colgate Palmolive Pakistan | Spectrum Y&R | Max Long Bar |
Ice Cream and Frozen Dessert
| S.NO | COMPANY / PRODUCT | AGENCY | CAMPAIGN TITLE |
| 1 | Unilever | JWT | Rafhan- Celebrating 50 years |
| 2 | Engro Foods | IAL Saatchi & Saatchi | Omore Aur Mr. Bean London Janey ka Scene |
| 3 | Unilever | Lowe & Rauf | Paddle Pop Elemagika |
Media
| S.NO | COMPANY / PRODUCT | AGENCY | CAMPAIGN TITLE |
| 1 | DAWN Media Group | Creative Unit | Jinnah 2011 campaign |
| 2 | Express Media Group | None | Ek Rishta Aur- Apno kay sath |
| 3 | Geo Tv Network | Geo Super | ICC World Cup 2011 |
Media Innovation
| S.NO | COMPANY / PRODUCT | AGENCY | CAMPAIGN TITLE |
| 1 | British Council | Adcom Pvt Ltd and TNBT | ILMPOSSIBLE |
| 2 | Habib Bank Limited | The Brand Crew | We are HBL |
| 3 | Engro Foods | GroupM | Omore-Spreads hapiness in karachi |
| 4 | UBL | Brainchild Communications | Smart Savings made Easy |
| 5 | Nokia | E-Business + Resource Edge | Nokia Eidi on Pring |
| 6 | English Biscuit Manufacturers | Prestige Communications | RIO the Movie |
| 7 | Nestle | GroupM | Nestle Yogurt Sweet n Tasty.Meethay rung zindagi kay |
Packaged Foods
| S.NO | COMPANY / PRODUCT | AGENCY | CAMPAIGN TITLE |
| 1 | Unilever | Lowe & Rauf Pakistan | knorr soupy noodles |
Petroleum
| S.NO | COMPANY / PRODUCT | AGENCY | CAMPAIGN TITLE |
| 1 | PSO | Orient Communication (Pvt).Ltd | Deo 6000 |
| 2 | Caltex | Spectrum Y&R | Caltex with Techron bubbles |
Public Service, Govt & CSR
| S.NO | COMPANY / PRODUCT | AGENCY | CAMPAIGN TITLE |
| 1 | Human Rights Commission Pakistan | Spectrum Y&R | Put Yourslef in a torture victims place |
| 2 | Geo News | None | Zara Sochiye Tax Campaign |
| 3 | Geo News | None | Ammn Ka Chakka Laga |
| 4 | Shaukat Khannum Hospital | Interflow | Kho Na Jaey Koi |
| 5 | British Council | Adcom Pvt Ltd +TNBT | ILMPOSSIBLE |
| 6 | Unilever | Lowe & Rauf | Surf Excel- Tools for Schools |
Retail
| S.NO | COMPANY / PRODUCT | AGENCY | CAMPAIGN TITLE |
| 1 | Bata Pakistan | JWT | Billionaire Kid |
Restaurant & Foods
| S.NO | COMPANY / PRODUCT | AGENCY | CAMPAIGN TITLE |
| 1 | Nando's Pakistan (Pvt.) Ltd. | Adcom, Evernew groups, TNBT | 10 years of nandos |
Snacks & Confectionery
| S.NO | COMPANY / PRODUCT | AGENCY | CAMPAIGN TITLE |
| 1 | English Biscuit Manufacturers | Prestige Communications | Sooper cinema |
| 2 | English Biscuit Manufacturers | JWT | Gluco Kid Testimonial |
| 3 | English Biscuit Manufacturers | Lowe & Rauf | IRRESISTABLY FRESH |
Soap and Handwash
| S.NO | COMPANY / PRODUCT | AGENCY | CAMPAIGN TITLE |
| 1 | Unilever | JWT | Lux gold coin copia |
| 2 | ZIL Ltd. | Prestige Communications | Capri - Charge your world beautifully |
Telecommunications Hardware Manufacturers
| S.NO | COMPANY / PRODUCT | AGENCY | CAMPAIGN TITLE |
| 1 | Nokia | JWT | Nokia dual sim plus plus |
Telecommunications Service Providers
| S.NO | COMPANY / PRODUCT | AGENCY | CAMPAIGN TITLE |
| 1 | Djuice | Adcom Pvt Ltd. | Khamoshi ka boycott |
| 2 | Ufone | Game Over, Tadpole films,Interflow | Ufone Mobile Internet |
| 3 | Ufone | Interflow | 49 Paisa offer |
Partners: PAS Awards 2013
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PAS AWARDS 2013
Karachi December, 2012: "The Pakistani commercial sets itself apart by going beyond simple commercialism, they promote the best and most heart-warming aspects of Pakistani culture across the globe,... read moe
