NEWS & UPDATES

PAS AWARDS 2013 Karachi, April 27, 2013

The PAS Awards, one of the most recognized and credible advertising competitions in Pakistan, today unveiled many jubilant winners across 28 categories.
The glitterati gathered at Karachi Expo last night in one of the most celebrated event that showcased brilliance, talent and entertainment extraordinaire. 
The campaign of the year award – considered the most prestigious award was given to Telenor – Easypaisa – Kushhaal recognized for scoring exceptional results across all four segments including objective, big idea, execution and results. The team of Telenor and Adcom Pvt Ltd accepted the award.  
Introduced for the first time, the recipient of the Best Local Original Campaign award was again the Telenor Easypaisa – Kushhaal.
The regular categories spanning across various segments had an encouraging response from the agencies and brands totaling up to 165 entries.
The declared winners in the categories were:
Agriculture and Related Industries:
Brand: Engro Fertilizer
Campaign Title: Engro Zarkhaiz
Agency: Adcom Pvt Ltd
Automotive and Allied Industries
Brand: Servis Tyres
Campaign Title: Grip Servis Jaisi tu Fikr
Agency: Manhattan Communications Pvt Ltd
Banking and Financial Services
Brand: Easypaisa
Campaign Title: Kushhaal
Agency: Adcom Pvt Ltd
Breakfast, Food and Dairy
Brand: Blue Band
Campaign Title: Bradman
Agency: Lowe & Rauf Pakistan
Beverages Hot
Brand: Nescafe
Campaign Title: Nescafe Basement
Agency: Maxus Pakistan
Beverages Cold
Brand: Pepsi
Campaign Title: Made for Cricket
Agency: Walter Pakistan
Children Product and Services
Brand: Cerelac
Campaign Title: Chanda Mama
Agency: Ogilvy and Mather
Confectionery and Snacks
Brand: Halls
Campaign Title: Aeroplane
Agency: JWT Pakistan, MindShare and GroupM
Consumer Electronics
Brand: PEL Artic
Campaign Title: Sub Say Thanda Fridge
Agency: Red Communication Arts Pvt Ltd
Cosmetics, personal care and Hygiene
Brand: Vaseline
Campaign Title: Total Moisture
Company:_____________________
Agency: JWT Pakistan, MindShare and Adsells Publicity Services
Culinary
Brand: National Recipe Mix
Campaign Title: Rung bharti Jao
Agency: IAL Satchi and Satchi
Fabric Care
Brand: Bonus Tristar
Campaign Title: 2 Gunnah Sasta
Agency: Spectrum Y&R
Hair Care
Brand: Sunsilk
Campaign Title: Expert Studio
Agency: JWT Pakistan, GroupM, MindShare, M/s Eocean Pvt Ltd
Household Care
Brand: Harpic
Campaign Title: Muhallah
Agency: Manhattan International Pvt Ltd
Ice creams and Desserts
Brand: Walls
Campaign Title: 2 in 1 wow Strawberry
Agency: JWT Pakistan
Media
Brand: Geo
Campaign Title: Kaisa Hoga 2012
Packaged Foods
Brand: Shoop
Campaign Title: Launch Company
Agency: JWT Pakistan, Orient Advertising 
Public Service and CSR
Brand: GEO
Campaign Title: Zara Sochiye
Retail
Brand: Gourmet
Campaign Title: Corporate Campaign
Agency: Adcom Pvt Ltd
Soap and Hand wash
Brand: Lifebuoy
Campaign Title: Global Handwashing Day
Agency: Lowe & Rauf Pakistan
Textile, Fashion and Accessories
Brand: Servis
Campaign Title: Shoes for Everyone
Agency: Red Communication Arts Pvt Ltd
Telecommunication Hardware
Brand: Nokia
Campaign Title: Liked by a million
Agency: Green Man’s Ark
Telecommunication Service Providers
Brand: Telenor Talk Shawk
Campaign Title: Mobile Internet Champion
Agency: Adcom Pvt Ltd
Passion for Pakistan
Brand: National Foods
Campaign Title: National Ka Pakistan
Agency: Shoot at Sight
Best in Digital
Brand: Magnum
Campaign Title: The Royal Treatment
Agency: Creative Chaos

Our key sponsors included:

  • Nokia Lumia  - Lead Sponsor
  • PTV – Official Broadcasting Partner
  • HBL – Category Sponsor
  • Effective Measure  - Category Sponsor
  • Pepsi – Bar Sponsor
  • National Foods – Food Host
  • EBM – Partner
  • Wi-tribe – Official Wifi Partner
  • PTCL – Partner
  • Tapal – Official Tea Partner
  • Coke – Souvenir Partner
  • Dabur – Associate Partner
  • Indus Motors – Associate Partner
  • Servis – Associate Partner

Our partners in the Event included:
Media Partners
FM 89
FM 105
FM 91
Hot FM 105
Jang Media Group

Social Media Partners
GMA
Pring
Creative Partners
Wizard of OZ
Animation Partner
SFA
Website Partner
Imagyn 360
Software Partner
e-Createrz
Other Partners
Media Bank
Liberty Books

The Award ceremony distinguished itself to become a prominent icon status among the industits peers, industry experts and consumers.

For more details on PAS Awards 2013, please visit: http://www.pasawards.com. Follow the PAS Awards on Twitter.com/PASAwards13, Facebook.com/pasawards.

For details contact:
PAS Award Secretariat
Tel: +92(21) 3583 6072-3
Email: awards@pas.org.pk

PAS AWARDS 2013 Karachi, April 2, 2013

The Pakistan Advertisers Society Awards 2013 has finalized the judging sessions. Based on an exclusive judging panel chaired by Mr. Anwar Rammal, Chairman, Asiatic Public Relations, a group of select 36 professionals from media, adverting, marketing, research and academia genres went through a grueling 2 rounds of session to pick up the finalists in each category.

The first set of Jury convened on March 15 – 16, 2013 for two days of live judging to determine the best idea, concept and result oriented advertising campaigns.

Following that an elite group of 12's most respected specialists gathered on 29th March, 2013 to shortlist the top three (3) nominees and pick the winners in each category. Combined with their credible reputations, extensive range of creative talent and backed by PAS Awards unique matrix judging system, the best of the advertising work has been picked up.

For judging the entries in our special category BEST IN DIGITAL, an expert panel of both international and local connoisseurs is formed spanning UK, The Netherlands, Dubai, India and USA.

To view the PAS Awards 2013 Jury Click Here
Award-winning entries will be unveiled at the PAS Awards Show ceremony.
Press inquiries should be directed to Nasreen Monpuri at Ph: +92(21) 3583 6072-3

For details contact:
PAS Award Secretariat
Tel: +92(21) 3583 6072-3
Email: awards@pas.org.pk

PAS AWARDS 2013
PAS AWARDS 2013 Briefing Session
KARACHI - FEBRUARY, 2012

"More important than the glitter is the painstaking care in the short listing of the nominees and the selection of the final awardees. It is a notable triumph for the profession, where recognition of communications excellence is scarce and where the biochemistry of interacting skills and their role in evolving the requisite communication skills is frequently ignored." - Hamid Haroon, CEO, Dawn Media Group.

To recognize, appreciate and celebrate the most effective communication advertisements in Pakistan, Pakistan Advertisers Society presents a platform third in row, PAS AWARDS 2013 to show case the campaigns that will reiterate 'creativity, idea and strategy that works'.

PAS Awards 2013 scheduled a briefing session at Sheraton Hotel on 21st January, where Executive Director, Qamar Abbas and Project Manager, Uzma Nawaz briefed advertising professionals about the awards that will take place in April 2013 in Karachi.

The seminar answered all queries of participants including eligibility criteria, entry forms, new categories, communication reel, submission procedures, judging panelist etc.

Having established itself as one of the most premier award programmers', PAS Awards 2013 is designed to provide hassle-free, simple entry formats for both online and hardcopy submissions in three simple steps of Log on to www.pasawards.org, Besides the entries that will be judged for their effectiveness in the major regular categories we also introduce two special categories in 'BEST IN DIGITAL' and 'PASSION FOR PAKISTAN' and our special awards in 'CAMPAIGN OF THE YEAR' and 'BEST ORIGINAL LOCAL CAMPAIGN' that will honor innovative marketing idea.

For details contact:
PAS Award Secretariat
Tel: +92(21) 3583 6072-3
Email: awards@pas.org.pk

KARACHI - DECEMBER, 2012
"The Pakistani commercial sets itself apart by going beyond simple commercialism, they promote the best and most heart-warming aspects of Pakistani culture across the globe, disseminate a comforting message of stability, and they do so with supreme vibrancy and versatility" – Ben Mirza, The Huffington Post, UK.

What an honour indeed!
To celebrate, acknowledge and credit the most effective communications advertising campaigns in Pakistan, Pakistan Advertisers Society presents third in row, the PAS AWARDS 2013 that will reiterate 'creativity, idea and strategy that works'. Pakistan Advertisers Society (PAS) collectively speaks for the common interest of the advertisers and is representative of 80% of the ad-spend of Pakistan. It aspires that advertising is efficient and effective for the advertiser; rewarding for the media, agencies and associate suppliers, and true, honest and equitable to the consumer.

For the last two consecutive years, PAS Awards have been synonymous to professionalism – an industry benchmark for assessing the best creative communications work. Immensely supported by the industry stakeholders including Pakistan Newspapers Association (APNS), Pakistan Broadcasters Association (PBA) and Advertising Association of Pakistan (AAP); PAS Awards 2011 and 2012 turned out to be a mega success.

Structured on world class standard, PAS Awards 2013 are scheduled to take place end March, 2013 in Karachi and is all geared up to break all previous records, introduce simpler procedures and more stringent judging patterns. The jury panelist of PAS 2013 is selective including some of the most intelligent, astute and experienced head honchos from the local industry as well as international experts and specialists representing marketing, advertising, media and academia.

The PAS Awards 2013 will provide a platform for all creative minds to present their best work and participate in this exhilarating contest. Apart from the regular 25 major categories in which the entries will be judged for their effectiveness, we are initiating two special categories including 'BEST IN DIGITAL' and 'PASSION FOR PAKISTAN'. Our special awards will include 'CAMPAIGN OF THE YEAR' and 'BEST ORIGINAL LOCAL CAMPAIGN' that will honour the most novel marketing idea.

Having established itself as one of the most premier award programmes, PAS Awards 2013 is designed to provide hassle-free, simple entry formats for both online and hardcopy submissions.

Our 24-hour help line will provide step-by-step guidance to all entrants till the very last minute.

For details contact:
PAS Award Secretariat
Tel: +92(21) 3583 6072-3
Email: awards@pas.org.pk

Partners: PAS Awards 2013

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PAS AWARDS 2013 Finalized The Judging Sessions.

imKarachi, April 2, 2013 "The Pakistan Advertisers Society Awards 2013 has finalized the judging sessions. Based on an exclusive judging panel chaired by Mr. Anwar Rammal, Chairman, Asiatic Public Relations, a group of... read moe