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ENTRY KIT

The PAS Awards 2013 will honour the most effective advertising and marketing campaigns.

ELIGIBILITY:

Any and all marketing communications efforts, whether mainstream or unconventional, digital or print, design or advertising, paid or unpaid, full campaigns or targeted contributing efforts within a campaign, single medium or combination of mediums are eligible to enter the PAS Awards 2013 competition.

PERIOD:

Campaigns that were executed during JANUARY 2012 - DECEMBER 2012.

SUBMISSION DEADLINE:

25th February, 2013

To submit an entry, download the following:
PAS Awards 2013 ENTRY KIT:
PAS Awards 2013 ENTRY FORM:  
PAS Awards 2013 ENTRY FORM - Passion for Pakistan :  

USEFUL TIPS

Do

• Be direct. Present your story in an easy-to follow style with minimum hyperbole.
• Identify the competitive landscape. Provide a clear picture of the marketplace situation as the judges reviewing your entry may not be aware of it.
• Be concise. Keep your message clear and simple.
• Include relevant charts and tables. Charts and tables allow judges to easily assess the success of the marketing initiative.
• Know the rules. Review the judging criteria and the "Reasons for Disqualification" before submitting your entry.
• Source your data and results.
• Provide English/Urdu translation for all non-English/Urdu creative materials.
• Be compelling and make your read stimulating. Tell the judges a convincing story with facts to back it up.
• Tell judges why it was successful. For every objective provide a sourced result and context for judges to judge those results and objectives.
• Proofread. Read your case thoroughly before submitting to ensure all elements are included without typos.

DON'T

• Include an agency's name anywhere in the entry form or creative materials — PAS Awards 2013 is an agency-blind competition. Including agency name in the entry form or creative materials will call for a disqualification.
• Omit pertinent facts or leave judges with unanswered questions.
• Spend money on a show reel laden with unnecessary effects and an overwritten brief. Judges want to see the work on the video not effects created for the video.
• Show results on the 4-minute show reel.

Reasons Cases will get Lower Scores

• Retrofitting objectives to results achieved.
• Not including any example of all creative materials discussed in the case brief and integral to the effort on the 4-minute creative reel.
• Omitting a clear, concise description of the audience upfront.
• Omitting a clear description of media strategy.
• Not reaching out to all partners, collaborating with and crediting them – thereby leaving missing data points or work in the case.
• Not providing context for data vs. prior year vs. competitors vs. past year's media spend etc.
• Leaving judges with unanswered questions.
• Handwritten, math, spelling and grammar mistakes or typos.
• Using logos, graphics or colored font in entry form.
• Including results on the creative communication reel.
• Not explaining unfamiliar terms/jargon.
• Not providing context for and defending objectives and results – why were they significant and important?
• Poor or incomplete sourcing of results, facts and claims in the entry form.
• Not including examples of key work on the video or not making it clear what the work is on the video versus "effects".