Judges will evaluate all entries (except Passion for Pakistan category) as per specific criteria to give a score. The overall effectiveness of the marketing effort will be judged as per the following breakdown:
Strategic Challenge + Objectives15%
The Big Idea35%
Bringing the Idea to Life35%
PASSION FOR PAKISTAN CATEGORY
Judges will evaluate all entries based on the most compelling and unique creative idea that highlights the image of Pakistan coupled with effective integration with product/service.
Karachi, April 27, 2013 "The PAS Awards, one of the most recognized and credible advertising competitions in Pakistan, today unveiled many jubilant winners across 28 categories.... read moe
Karachi, April 2, 2013 "The Pakistan Advertisers Society Awards 2013 has finalized the judging sessions. Based on an exclusive judging panel chaired by Mr. Anwar Rammal, Chairman, Asiatic Public Relations, a group of... read moe