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AWARD CATEGORIES 2013

• Special Award I: CAMPAIGN OF THE YEAR

  
  One campaign that out‐shines across all the categories and serves as a benchmark for outstanding work and efforts that has delivered on all fronts.
  All entries qualify for the Campaign of the Year Award.

• Special Award II: BEST ORIGINAL LOCAL CAMPAIGN

  
  One campaign conceptualized and developed locally; not adapted from global/regional concept that shows exceptional idea, execution, effectiveness and is result-oriented.
  All locally developed entries qualify for "Best Original Local Campaign"

• Special Category I: BEST IN DIGITAL

  
  The entry that showcases the most effective digital ad campaign using any form of digital media including viral, social media, mircrosites, blogs, website, apps development etc. The entry may be part of the overall 360 degree campaign of your brand or a standalone marketing effort.
  Results will be judged against metrics that best indicates advertising effectiveness in digital media platform.

• Special Category II: PASSION FOR PAKISTAN

  
  A campaign or marketing effort that reflects passion for Pakistan and is used to significantly improve the image of the country; not including CSRs.
  Results will be awarded for best creative idea that enhances the image of Pakistan in a unique and compelling way that also integrates with your product/service/brand.

REGULAR PRODUCT & SERVICE CATEGORIES

• Agriculture and Related Industry: :
  Fertilizers, pesticides, seeds, poultry farms and other related product and services
• Banking and Financial Services:
  Corporate and consumer product and services
• Breakfast Foods & Dairy:
  Bread, butter, jam, honey, milk (liquid and powder), yogurt etc.
• Children's Products and Services:
  Baby care products, infant nutrition, leisure products and services, etc.
• Beverages – Cold:
  Soft drinks, juices, flavoured milk, energy drinks, bottled and sparkling water, etc.
• Beverages – Hot:
  Tea, coffee, etc.
• Computer & Internet Service Providers:
  Hardware, software, online services, etc.
• Confectionery and Snacks:
  Chips, biscuits, chocolates, sweets, candies, chewing gums, supari, peanuts and conventional bakeries etc.
• Consumer Electronics:
  Kitchen and home appliances
• Cosmetics and Personal care and hygiene (men and women):
  Skin care, facial wash, hair removing creams, shower gels, oral care, talcum powder, perfumes, beauty parlours, sanitary napkins, etc.
• Culinary:
  Oil and fats, pickles, spices, ketchup, etc.
• Fabric care:
  Detergent powders and laundry soaps, fabric softeners, laundry, etc.
• Hair Care:
  Shampoos, conditioners, oil, etc.
• Health Care & Fitness:
  OTC, diagnostics, surgical replacements, vaccinations, fitness centre, sporting goods, etc.
• Hotels & Restaurants:
  Cafés, restaurants, hotels and related services.
• Household Furnishings:
  Carpet, paint, home décor, etc
• Household Care:
  Surface cleaners, disinfectants, insecticides, dish washing, etc.
• Ice cream & Desserts:
  Ice cream, frozen desserts, ice cream parlors, custard and jelly, flavored yogurt etc.
• Media:
  TV Channels, publishing houses, radio stations, etc.
• Packaged Foods:
  Frozen foods, soups, ready to eat meals, etc
• Petroleum:
  Petroleum companies, CNG, lubricants, etc.
• Publics Service, Government & CSR:
  Government and ministries, Armed Forces, NGO's, Charity organizations, Federations and Associations, CSR, etc.
• Soaps & Hand Wash:
  Liquid and bar soap, beauty and medicated, etc.
• Telecommunication Hardware Manufacturers:
  Handset manufacturers, etc.
• Telecommunication Service Providers:
  GSM, telephone service providers and related services.
• Textile & Fashion:
  Branded and designer wear, clothing and fabric, footwear, fashion retail outlets, etc.
• All Others
  
  • Art, Culture and Entertainment
    
  • Automotive and Transportation
    
  • Construction & Real Estate
    
  • Delivery systems (product and services)
    
  • Education
    
  • Events and Festivals
    
  • General Service Industry (Security systems, showrooms, etc)
    
  • Office products and services
    
  • Retail